A couple of months ago, I decided it was time to rename my blog. Breathehustleglow just didn’t feel right anymore.
There is no part of me that wants to hustle hard every day and end up with a puffy face from high cortisol levels. The word “hustle” had to go. When I originally created my blog, I threw hustle in there because I wanted to talk about side hustles. But now the name felt totally unaligned and honestly? Entirely too long lol.
I spent three weeks literally agonizing over what to rename it. Making so many lists. Going to bed thinking about it. Asking ChatGPT to brainstorm with me.
It was really important to me that the new name reflected who I am, the person I’m becoming, and the community I want to build. This isn’t something I took lightly. This is my first rebrand and hopefully my only one—I needed to get it right.
After weeks of thinking (aka obsessing), a word I’d recently learned popped into my head.
I was scrolling TikTok one day when I came across this video talking about “glimmers.”
First thought: such a pretty word! I’m a sucker for pretty words. But it wasn’t just the word itself—it was the meaning behind it that made it stick.
The video explained that glimmers are these tiny micro-moments of joy or peace. Little sparks that light up your nervous system in a good way. And here’s the part that got me: they’re the opposite of triggers.
For someone who struggles with anxiety and gets triggered often (I’m working on it!), this did something to me. I didn’t know there was an opposite word for triggers. Like, I had a whole vocabulary for what breaks me down, what pisses me off, what makes me feel unsafe. But I didn’t really have language for the opposite.
Until now. The Glimmer.
This was it. This was exactly what I’d been searching for. It wasn’t just a pretty word (though it is). It was everything I want this space to be. Everything I want my life to be.
I don’t want to be plagued by my anxiety anymore. I don’t want to focus only on triggers and trauma and all the heavy things, even though they’re part of my story.
I want my life to feel peaceful and happy and whimsical and beautiful. I want my mindset to focus on the good rather than fixate on the bad. I want to write blog posts that help women feel good on the inside, look beautiful on the outside, and become the happiest version of themselves.
I want life to be a glimmer.
And that’s how The Glimmer came to be.
